2008-2014 IRVINS SEAFOOD RESTAURANT
First established in 2008 at River Valley Road by Irvin Hasaka Yuga Gunawan, the zi char (Singapore restaurant selling local dishes) was known for its great tasting yet affordable live crabs dishes - especially the signature Salted Egg Crab with its creamy flowing golden sauce.
In 2011 Irvins had to relocate to a new area, but unfortunately, the luck didn’t move with them, and they struggled to keep the restaurant afloat due to its unfavourable location. It was here that Irvins persevered and experimented with many new dishes, eventually leading to the creation of the totally unique sweet and savoury snacks: the salted egg fish skin and salted egg potato chips.
2014-2019 THE SALTED EGG BRAND
In 2014 Irvins started to sell salted egg snacks through pop-ups around Singapore and eventually permanent stores starting from our first one in Vivocity. With the support of much-appreciated customers, IRVINS became a household name synonymous with Salted Egg not just in Singapore but also in the region. With Irvins international expansion and strong following among international visitors to Singapore, Irvins have helped put Singapore on the global snacks map.
2020 ONWARDS A FOOD STARTUP!
Specialising in #DangerouslyAddictive products, IRVINS’ food creations are delicately formulated by a passionate team of chefs, R&D specialists and food technologists.
Irvins are always thinking about what could be the next go-to product everyone will love. Irvins want to bring you the highest quality of snacks that tastes just like it's straight out from your favourite restaurants.
Irvins are on the road to expanding towards making more innovative, out-of-the box products for everyone to enjoy. At IRVINS, they want to push the boundaries to be the next forefront leaders of snacks -- bringing you the boldest and wildest range of flavours and textures beyond your imagination, and making them into snacks that you can easily purchase anywhere.
Countless trials were performed to ensure Irvins only ship products that we ourselves are proud of. This is Irvins promise to you.